“Every medicine tells a story” is a commercial I wrote, produced, and directed for SK pharmteco, a CDMO specializing in small molecules and gene therapy. The video has been viewed over 80K times on YouTube.

“Eggplant” was a B2C product launch campaign for Just Kibbitz, a dating site where Jewish mothers play matchmaker for their children. I served as creative strategist and head copywriter for the campaign. The video was linked to in a New York Times article about the app!

Splashtop, a unicorn B2B remote access IT support platform, wanted to address its target audience’s number one pain point: dealing with people. “The office has changed, but the people who need IT support haven’t,” was the logical solution. I served as creative director, head copywriter, and directed the video shoot. The character of ‘Derek’ [above] appeared live at SupportWorld Vegas 2022.

FurnitureLab, a manufacturer of high-quality corporate furniture, wanted to infuse personality and humor into their brand to stand apart in a crowded marketplace. As video strategist and creative director, I leaned on my experience in improv comedy to direct a troupe of improvisers through 24 product videos shot over the course of three days.